SWITCH AND BETWAY SA20 BRINGING PEOPLE TOGETHER

High octane fast-paced cricket. Young and vibrant fans streaming through the turnstiles at six different venues all around South Africa. There is no better fit than Betway SA20 and Switch Energy Drinks.

The proudly South African brand joined forces with the country’s premier cricket competition last year and the relationship has since grown exponentially to now being the ‘Official Energy Drink Partner’ for a further three years.

“We joined last season for one season and because it went so well, we've decided to renew the partnership for an extended three years which we're very excited about,” said Zhu Glade, Head of Switch Marketing. 

“We've partnered with Betway SA20 because it's all about bringing people from different areas around South Africa together. 

“They come for the vibe. They find their youthfulness and that's what we represent as well. I just think it was a natural fit for us to align ourselves with the League.”

Switch Energy Drinks has also shown its commitment to the youth by also partnering up as the Schools SA20 title partner.

Switch hyped up the stadium experience with product tastings, fan activations and cash giveaways, and rewarded fans for showing incredible ‘gees’ throughout last season and will bring even more high-energy activations and engagement for fans in Season 4.

“We're very excited about and we have some cool activations happening in Season 4 that you can look forward to and some new funky flavours that we've launched,” said Glade. 

“Definitely going to be the sexiest summer event.”