BETWAY SA20'S PARTNERS AND SPONSORS
Information about Betway SA20's partners.
TITLE PARTNER
BETWAY
Title Partner (since Season 1)
Leading global online betting and gaming brand, Betway has been the title sponsor of the League since its inaugural season, in 2023.
Apart from its title sponsorship, the iconic Betway Catch R2 Million has become a major drawcard for cricket lovers and casual sports fans alike to the League’s matches [click here to find out how you can triple your winnings!]. Betway is also the naming partner of the League’s Player of the Season award, as well as the Betway Moment of the Match in all 34 matches of the season.
Watch all the Betway Catch R2 Million and Betway Moment of the Match videos.
OFFICIAL PARTNERS
RAIN
Official 4G and 5G Partner (since Season 1)
South Africa’s leading 4G and 5G network operator rain, renewed their partnership with the League for two years in 2023, to once again connect fans throughout the summer.
Every major player milestone during Season 3, be it a 50, century or five-for, will be acknowledged by the rain Played Like a Pro shout-out while in Season 4 big hitting will be rewarded with the 'it's raining sixes' match and season award.
Visit our Stats page to see who is hit the most sixes in Season 4.
SWITCH ENERGY DRINK
Energy Drink Partner (since Season 3)
Switch Energy Drink, a Proudly South African brand that embodies the same bold, fearless and fun-loving spirit as Betway SA20, became the League’s Energy Drink Partner in December 2024.
As a brand that speaks to a diverse audience, Switch Energy Drink is the perfect match for the League’s vibrant and eclectic fan base and are bringing in high energy, unique innovation and a distinct experience across all six stadiums during Season 3.
As a play on their name, innovative stroke-play by batters was acknowledged as the Switch Hit Moment and in Season 4 Switch are rewarding a Switch Game Changer (aswell as a Fan Game Changer) at all 34 matches.
ABSA
Official Banking Partner (since Season 3)
One of Africa’s largest financial services group, Absa has been a long-standing supporter of South African sport. In January 2025, they signed on as the League’s Proud Banking Partner which was renewed in September 2025.
As part of its partnership, Absa are activating various initiatives at the League’s six iconic venues to reward cricket fans and enhance their match-day experience. These initiatives include Absa Card Play of the Day, Chance at a Grand Prize, Exciting Instant Giveaways and Absa Card Catch of the Match.
Watch: All the Absa Card Play of the Day videos from Season 4
PROUD PARTNERS
KING PRICE
Proud Insurance Partner (since Season 4)
The ‘cool kid’ and innovator of South African insurance, King Price, joined the Betway SA20 family in late October 2025 as Proud Insurance Partner of the League. The award-winning insurer will bring its trademark culture of fun and innovation to the League during Season 4 - with a special focus on celebrating one of the most essential roles in every match: the match officials.
Established in 2012 as a passionate and disruptive start-up, King Price has scaled into a multi-billion-rand entity and a leading player in the South African insurance market. The partnership will come to life through out-of-the-box strategies and activations aimed at giving the umpires and fans in the stadiums a royal experience.
SUZUKI
Proud Vehicle Partner (since Season 4)
In November 2025, Betway SA20 proudly announced a significant three-year partnership with Suzuki Auto South Africa, who join the League as a Proud Vehicle Partner for the 2026, 2027 and 2028 seasons. The collaboration marks another major step in Betway SA20’s growing commercial stable and the Japanese automotive brand’s growing footprint in South African sport.
Through the new agreement, Suzuki will benefit from high-impact exposure across all 34 Betway SA20 matches, local and international broadcast partners and the League’s rapidly expanding digital platforms. This will be supported by broadcast integration, notably the Suzuki Drive of the Day acknowledgement, in-stadium activations, a series of creative digital campaigns and prominent Suzuki vehicle displays at selected matches.
ASSOCIATE PARTNERS
CASTLE LITE
Beer Pouring Partner (since Season 2)
Since Season 2, Betway SA20 has teamed up with Castle Lite to bring its unique flavour to the T20 cricket experience in an exclusive partnership which sees Castle Lite highlight the lite side of the cricket experience, bringing its innovative and extra cold, enjoyment-centred approach to the Castle Lite bars at each stadium.
Since Season 2, Castle Lite’s in-stadium initiatives included unlocking a spectator area for over-18 fans and showcasing fun moments during the packed-out matches.
JONSSON WORKWEAR
Workwear Partner (since Season 3)
Since Season 3, Betway SA20 has elevated its game with Jonsson Workwear as the workwear partner of the League. The partnership sees all League staff and SuperSport commentators kitted out in Jonsson Workwear’s high-quality gear at all matches and events.
Jonsson Workwear has established itself as a leader in providing quality, purpose-built workwear solutions for any job, any industry and any conditions across Africa and beyond. The partnership with the League strengthens their commitment to aligning with iconic South African brands that share their values of perseverance and peak performance.
LAUREUS SPORT FOR GOOD FOUNDATION SOUTH AFRICA
Social Impact Partner (since Season 2)
In late 2023, Betway SA20 and the Laureus Sport for Good Foundation South Africa announced a strategic partnership to help drive social change.
The Laureus Sport for Good Foundation funds and supports several Sport for Development programmes, which use sport to tackle a wide range of social issues affecting youth in disadvantaged communities. SA20 continues to raise funds towards the 31 programmes around the country – including all six cities which host the League. Since Season 2, the League has hosted over 1000 young participants from various Laureus programmes at matches and raised over R1.3-million.
Through the League's learnership programme, the League has provided Laureus YES (Youth Employment in Sport) programme recipients the opportunity to work and gain experience as part of the competition’s delivery team on the ground.
THOMAS LYTE
Trophy Partner (since Season 1)
The first-ever Betway SA20 trophy was designed and crafted by world-renowned goldsmiths, silversmiths, and elite sporting trophy makers, Thomas Lyte, who have worked on some of the world’s most prized trophies including the ICC Test Championship Mace, Rugby World Cup’s Webb Ellis Cup and the English FA Cup.
The League’s prestigious trophy was handcrafted by a team of master silversmiths and goldsmiths in Thomas Lyte’s fine silver workshops in London, England. Taking over 300 crafting-hours to make, the design features six handles that represent each of the six founding franchises of the League, with the tournament logo proudly engraved on its front. Standing at 60cm tall, the trophy boasts an innovative and contemporary design with classical features, all the characteristics of a Thomas Lyte trophy.
