BETWAY AND SA20: A PARTNERSHIP DRIVING SOUTH AFRICAN SPORT FORWARD

Betway has been synonymous with SA20, South Africa's premier T20 cricket League, since the inception of the competition in 2023.

This partnership transcends well beyond the tag line of "title sponsor", aligning the global online sports betting and gaming leader’s mission with the League’s vision, which has helped to create a sporting experience like no other for fans in South Africa.

“For us, it's a great way to start the year. It's kind of the summer of cricket,” said Jason Shield, Betway Head of Sponsorship. 

“It gets everyone going. It gets the families going. It gets the sporting enthusiasts going at the start of the year. And that's why we've decided to partner with the likes of Betway SA20.

“I guess we took a punt on it. We obviously backed (Betway SA20 League Commissioner) Graeme’s (Smith) vision to be the property that we actually wanted it to be.

“We're very happy where the Betway SA20 product has gone. I think it's gone from strength to strength. I think what this property has allowed us to do is engage with a whole new audience.”

The consumer experience has been elevated from Season 1 with the hugely popular “Catch A Million”, where fans inside the stadium have an opportunity to take a clean, one-handed catch to claim their share of the prize money.

Due to its immediate popularity, Betway displayed its commitment to the fans by raising it to “Catch 2 Million” within Season 1, with the added bonus for fans to triple their winnings if they play the exclusive Betway Catch Game online.

30 lucky fans have claimed R6 million in winnings since the start of Betway SA20. 

“It's been a fantastic activation for us,” said Shield. “Fan engagement is crucial for us. We want to bring fans closer to the action, getting them to share the thrill of what’s going on.

“And that's exactly what the Catch 2 Million activation does for us. I think for any activation within the sporting landscape and within a sponsorship, it really is successful when it becomes ingrained into the actual property and that's exactly what the Catch 2 Million activation has done. We're really proud of it.”

Betway and SA20 are raising the stakes even further in Season 4 with the launch of “Chasing the Catch” where fans will stand the chance to win an incredible experience.

Fans are invited to upload 60-second videos showcasing the “GEES” on www.chasingthecatch.com, with two winners set to embark on a nationwide journey, watching every Season 4 match at six different stadiums.

“We're really excited for what's to come this season,” added Shield. “Betway SA20 is a massive family occasion. 

“Fans come down in their hordes, they bring their families, they bring their grannies, they bring their grandpas.  I think this has really encapsulated an engaged audience of South African sporting fans.”

Betway SA20 Season 4 gets underway on 26 December 2025 and runs until 25 January 2026, with the competition opener set to Newlands in Cape Town where MI Cape Town will begin its title defence against Durban’s Super Giants.